GEOCAR CORPORATE WEBSITE

THE PAIN

Corporate websites often suffer from unclear navigation, making it hard for users to find specific information (branches, FAQ, blog, services).

THE SOLUTION

I designed a clear, sticky top navigation with 7 primary sections:

• Home — Overview and hero
• About Us — Company mission and values
• Services — Detailed service offerings
• Branches — Interactive map with all locations
• Blog — Educational automotive content
• FAQ — Categorized questions and answers
• Contacts — Communication channels
• CORPORATE OFFERS — Prominent CTA button for B2B inquiries
• Language Switcher — EN/GE for local and international users

THE PAIN

First-time visitors need to instantly understand what GeoCar offers and why they should care. Generic car wash imagery doesn't differentiate the brand.

THE SOLUTION

I designed a cinematic hero section featuring:

• Dramatic split-screen visual: A car half-covered in dirt, half gleaming clean — with a smartphone displaying the GeoCar app in the center
• Bold headline: "TREAT YOUR CAR RIGHT!"
• Subheadline: "Purchase a Subscription via the App"
• App Store & Google Play badges for immediate download access
• Carousel navigation for multiple hero slides
• Dark, premium aesthetic conveying professionalism and quality

THE PAIN

Customers need to trust that GeoCar delivers professional, detailed car care — not just a quick rinse.

THE SOLUTION

I designed an alternating text-image layout that tells the company story:

• Left side: Mission statement emphasizing comprehensive care (exterior washing, drying, interior cleaning, attention to detail)
• Right side: Professional photography of GeoCar staff in blue uniforms working on luxury vehicles at "Premium Auto Spa Express Wash" locations
• Zigzag layout (text-left/image-right, then image-left/text-right) for visual rhythm
• "MORE INFORMATION" CTA for deeper exploration

THE PAIN

Customers need to understand the range of services offered and choose the right option for their needs.

THE SOLUTION

I designed a card-based services showcase with three tiers:

• Basic Exterior Wash: Quick body wash, drying, and mat cleaning — "Perfect for frequent care"
• Full Service Wash: Complete exterior wash, wheel well cleaning, interior vacuuming, and dashboard wipe-down
• Wheel & Tire Treatment: Removal of road grime, application of protective polymer to wheels, and tire dressing
• Each card features high-quality action photography, clear service title and description, arrow icon for "learn more" interaction, and consistent dark overlay for text readability

THE PAIN

The mobile app is the core of GeoCar's business model (subscriptions, bookings, QR check-ins). The website must drive app downloads without being pushy.

THE SOLUTION

I designed two prominent app download sections (mid-page and near-footer) featuring:

• Dark background banner with person holding smartphone
• App Store & Google Play badges for direct download
• QR code for quick mobile scanning
• "Scan QR code" label for clarity
• Strategic placement after services and before features to capture interested users

THE PAIN

Users need to understand why they should download the app instead of just visiting a car wash directly.

THE SOLUTION

I designed a 5-feature benefits section with icon + text + phone mockup:

• Everything in one app: Car wash, booking, subscription, history, discounts
• Great subscription deals: 12, 24, or unlimited — "The more you get, the cheaper it is"
• All locations on the map: Find the closest car wash in 10 seconds
• Online booking 24/7: Forget about calls and queues
• Comfort technology: QR code — your digital key. "We value time and create a new level of service"
• Right side features a phone mockup showing the app interface with user profile ("Hello, Anna!"), car details (AR-111-TT), and subscription info (20 washes remaining, 12-month period)

THE PAIN

The app offers advanced features beyond basic booking. Users need to see the full value proposition to justify subscription purchase.

THE SOLUTION

I designed a 3-card premium features section with phone mockups:

• Premium Giveaways and Personalized Offers: "We value your trust — participate in exclusive giveaways and receive special offers. You are with us, you deserve more."
• Discount Vouchers from Partners: "Wide network, fair conditions — get bonuses from car service stations (CTO), shops, and cafes right in the app."
• Referral System: "Invite your friends — get extra washes, discounts, and gifts. Recommend a service that works."
• Each card includes "MORE INFORMATION →" link for deeper exploration

THE PAIN

Trust is critical for subscription services. Partner logos provide instant credibility and show the ecosystem's value.

THE SOLUTION

I designed a clean partner logo showcase featuring 4 major Georgian companies:

• SOCAR Energy Georgia — Fuel partner (fuel discounts in subscriptions)
• ENERGO-PRO Georgia — Energy sector partner
• Telasi — Utility services partner
• Tegeta Motors — Automotive services partner (dealership, service, parts)
• Each logo includes company name and website URL for verification

THE PAIN

SEO and organic traffic require fresh, educational content. Car owners search for care tips, product recommendations, and maintenance advice.

THE SOLUTION

I designed a blog grid with 3 featured articles:

• "Car Wash as an Art: Why Details Matter for Your Car's Perfect Shine" — Educational content on proper washing techniques
• "Crystal Wheels: How to properly wash them so they look brand new" — Specific wheel care guide
• "TOP-5 Products Used by Professionals: Choosing the Best Car Chemicals for a Safe and Brilliant Wash" — Product recommendations
• Each article card features high-quality photography of car wash process, clear SEO-friendly headline, and "ALL →" link to full blog archive

THE PAIN

Customers have diverse questions about subscriptions, billing, app functionality, and company policies. Scattered answers create support overload.

THE SOLUTION

I designed a categorized FAQ system with 4 tabs:

• General — Overview questions
• Application — App-specific queries
• Services — Car wash service questions
• Company — Business and policy questions
• Sample questions: "Is there a free trial available?", "Can I change my plan later?", "What is your cancellation policy?", "How does billing work?"
• Each question uses an accordion pattern (click to expand) with question mark icon for visual consistency

THE PAIN

Customers need to find the nearest GeoCar location quickly, with clear hours and contact information.

THE SOLUTION

I designed an interactive branch locator with:

• Left sidebar: Scrollable list of 5 Tbilisi locations with addresses and hours (e.g., 11, Chavchavadze Ave — Week: 10:00-18:00, Saturday: 10:00-14:00)
• Right side: Interactive map of Tbilisi with GeoCar location pins
• Bilingual support: Georgian script (თბილისი) for local users
• Click-to-select: Clicking a branch in the list highlights it on the map

THE PAIN

Users need easy access to contact information, social media, and legal pages. Modern users expect dark mode options.

THE SOLUTION

I designed a comprehensive footer with:

• Site Navigation: Home, About Us, Services, Branches, Blog, FAQ, Contacts, Corporate Offers
• Contact Info: Phone (+995 32 2 00 00 00), Chat Bot, Locations, Email (info@geocar.ge), Hotline Support
• Social Media: Facebook, Instagram, YouTube, LinkedIn
• App Download: App Store & Google Play badges
• Dark Mode Toggle: Switch for user preference
• Language Switcher: EN/GE
• Legal Pages: Privacy Policy, Consumer Protection, Terms and Conditions
• Copyright: "GeoCar 2025 - All Rights Reserved"