BLEEDFIX

THE PAIN

The hemostatic product market in Ukraine faces critical challenges:

• Imported hemostatic gauzes (like QuikClot, Celox) are expensive and subject to supply chain disruptions during wartime
• Medical professionals and military medics need products they can trust with lives — not marketing promises
• Buyers need scientific proof, not just claims
• Bulk procurement for military and emergency services requires clear B2B pathways
• The product must perform in extreme conditions (temperature, humidity, field use)

THE SOLUTION

Position BLEEDFIX not as a "cheaper Ukrainian alternative" but as a scientifically superior, locally manufactured, battle-tested hemostatic solution — backed by ISO certification, real performance data, and clear comparative advantages over imported analogs.

THE PAIN

In emergency medicine and combat situations, every second counts. The hero must instantly communicate: what it is, how fast it works, and why it saves lives.

THE SOLUTION

I designed a high-impact hero with:

• Bold headline: "BLEEDFIX — СЕКУНДИ, ЩО РЯТУЮТЬ ЖИТТЯ" (Seconds that save lives)
• Product render of Kaolin Hemostatic Gauze packaging with red price badge (215 грн)
• Clear CTA: "ЗАМОВИТИ ЗАРАЗ" (Order now)
• Subheadline emphasizing professional-grade hemostatic control
• Running ticker with brand name "FEXLINE BIOTECH / BLEEDFIX" for brand reinforcement

THE PAIN

Traditional bandages only absorb blood — they don't stop bleeding. In critical situations, this delay costs lives.

THE SOLUTION

I designed a data-driven section with 4 key metrics displayed prominently:

• 159 сек — clotting speed
• -30°C...+50°C — operating temperature range
• 5 років — shelf life
• 100% — Ukrainian manufacturing

THE PAIN

Medical professionals need to understand the mechanism of action, not just marketing claims. Without scientific credibility, they won't recommend or purchase.

THE SOLUTION

I designed a 3-step scientific explanation with visual diagram:

• 01 — Контакт: Kaolin activates Factor XII, triggering the coagulation cascade
• 02 — Активізація Фактора XII: Natural coagulation pathway activation
• 03 — Остаточний гемостаз: Stable clot formation in seconds

THE PAIN

Users need to understand the product's core benefits quickly, without reading dense medical text.

THE SOLUTION

I designed a 3-card benefit system with large numerals:

• 01 — Миттєва реакція: Activates Factor XII, triggers natural coagulation cascade
• 02 — Гіпоалергенність: Natural mineral, safe for the body
• 03 — Безпека: No exothermic reaction, won't burn tissue

THE PAIN

In high-stress situations (combat, emergency), users need clear, visual step-by-step instructions. Text-only guides fail under pressure.

THE SOLUTION

I designed a 6-step visual guide with real photography:

• КРОК 1: Open the sterile package
• КРОК 2: Apply gauze directly to the wound
• КРОК 3: Press firmly for 3-5 minutes
• КРОК 4: Secure with bandage
• КРОК 5: Monitor and seek medical help
• КРОК 6: Do not remove the gauze — let medical professionals handle it

THE PAIN

Buyers need to understand what makes this product different from generic hemostatic gauze.

THE SOLUTION

I designed a 4-feature comparison block:

• Z-складання: Z-fold design for rapid deployment in any wound type
• Рентген-контроль: X-ray detectable strip for easy location in wounds
• Екстремальний захист: Performs from -30°C to +50°C
• Швидкий доступ: Vacuum-sealed packaging for instant access

THE PAIN

Procurement officers and medical directors need to justify switching from established imported brands to a Ukrainian alternative.

THE SOLUTION

I designed a side-by-side comparison table (BLEEDFIX vs. Imported Analogs):

• Швидкість зупинки: 159 сек vs. 240+ сек
• Ціна: 215 грн vs. від 1500 грн
• Виробництво: Україна vs. США/ЄС
• Термін придатності: 5 років vs. 3-5 років
• Рентген-контроль: Так vs. Так
• Температурний діапазон: -30°C...+50°C vs. -20°C...+40°C

THE PAIN

Buyers need to see the product in real-world scenarios to trust its versatility.

THE SOLUTION

I designed a photo grid showing BLEEDFIX in action across multiple contexts:

• Тактична медицина — Military medics in field conditions
• Обов'язковий елемент аптечки РАК — Standard issue in tactical kits
• Екстрена допомога — EMS teams at accident scenes
• Для бригад швидкої допомоги та поліції — First responder use
• Цивільне життя — Civilian first aid
• Безпека в автомобілі — Vehicle emergency kits
• Постачання для силових структур та ДСНС — Institutional procurement

THE PAIN

Military units, hospitals, and emergency services buy in bulk. They need a dedicated procurement path, not a retail checkout.

THE SOLUTION

I designed a dedicated B2B section with:

• Product image with packaging
• Headline: "Потрібна оптова закупівля?"
• Subtext: "Спеціальні умови для волонтерів, фондів та держструктур"
• CTA: "ЗАПИТАТИ ОПТОВУ ЦІНУ" (Request bulk pricing)

THE PAIN

Medical products require regulatory approval. Without visible certifications, institutional buyers won't proceed.

THE SOLUTION

I designed a comprehensive trust section with:

• ISO 13485:2016 — International medical device standard
• CE — European conformity mark
• UL — Underwriters Laboratories certification
• Виробництво: Україна, Харків
• Підтримка: 24/7
• Позитивні відгуки: 99.8%
• Задоволених клієнтів: +2,500

THE PAIN

Potential buyers (especially B2B/B2G) need to ask questions before committing to large orders.

THE SOLUTION

I designed a clean consultation form with:

• Fields: Ваше ім'я, Номер телефону, Повідомлення
• CTA: "ОТРИМАТИ КОНСУЛЬТАЦІЮ"
• Contact info: Phone (+380 50 500 50 05), Email (info@bleedfix.ua)

THE PAIN

Users need easy access to company information and legal pages.

THE SOLUTION

I designed a minimal footer with:

• Fexline Biotech logo
• Contact details
• Social media links
• Legal pages