VELORIS

THE PAIN

In the crowded US wellness market, products have seconds to capture attention. Static images don't convey the sensory experience of a warming balm, and users need to understand the product's unique value before scrolling.

THE SOLUTION

I designed an immersive hero section featuring an auto-playing video presentation that showcases the product's texture, application, and immediate effects. After the video ends, a prominent CTA button appears, inviting users to shop immediately.

THE PAIN

Women often feel overwhelmed by tension, fatigue, and discomfort but don't see their reality reflected in polished wellness marketing. Generic "happy woman" imagery feels inauthentic and fails to build emotional connection.

THE SOLUTION

I designed a powerful visual contrast: showing the real problem (tension building up, body feeling it) in raw, neglected interiors versus the solution (a better way to recover) in warm, cozy spaces. This creates an emotional journey users can relate to.

THE PAIN

Women face multiple sources of physical discomfort — monthly cycles, exhausting workdays, and post-workout soreness — but most products target only one issue. Users need to know if this balm fits their specific lifestyle.

THE SOLUTION

I designed a "Lifestyle Women-Friendly" section that clearly identifies three core use cases with relatable imagery: monthly discomfort, long days, and muscle tension. Each scenario shows a woman in an authentic, slightly worn environment to build trust through realism.

THE PAIN

CBD and warming balms are sensory products — users can't feel them through a screen. Without conveying the physical experience, conversion rates drop.

THE SOLUTION

I designed a "Product Effect" section that describes the gentle warming sensation and shows a woman in pure relaxation, helping users imagine how the product will feel.

THE PAIN

Even interested users hesitate at checkout if the offer isn't clear, the price isn't justified, or the purchase process feels complicated.

THE SOLUTION

I designed a dedicated offer section that clearly presents the product, price ($39.99), value proposition, and a frictionless "Buy Now" button. The design emphasizes premium quality while remaining accessible.

THE PAIN

New customers are skeptical about CBD products. Without social proof, they won't trust the claims or risk trying something new.

THE SOLUTION

I designed a two-part social proof section: text testimonials with star ratings and authentic video reviews from real users (both women and men), showing genuine reactions and results.

THE PAIN

Potential buyers have specific questions about timing, application, safety, and shipping. If they can't find answers quickly, they abandon the purchase.

THE SOLUTION

I designed an expandable FAQ section that addresses the most common concerns upfront, reducing friction and building confidence.

THE PAIN

CBD and topical products raise safety concerns. Users need reassurance about ingredients, authenticity, shipping, and return policies before committing.

THE SOLUTION

I designed a comprehensive trust section that highlights natural ingredients, safety certifications, fast shipping, and a risk-free 30-day return policy — all supported by authentic imagery of botanical elements.

THE PAIN

Users who scroll to the bottom are interested but need one final push to convert. A weak closing means lost sales.

THE SOLUTION

I designed a bold, dark-themed final CTA section that repeats the price, guarantee, and purchase button — creating a last-chance urgency with a confident, empowering message.

THE PAIN

Users need easy access to company information, social proof, and legal pages to build final trust.

THE SOLUTION

I designed a clean footer with the VELORIS brand, social media links, legal pages (Terms of Service, Privacy Policy, Refund Policy), and a medical disclaimer.