CBD CREAM

THE PAIN

The sports recovery market is saturated with chemical-heavy products (NSAIDs, steroid creams) that athletes are increasingly wary of. However, CBD-based alternatives face skepticism from the athletic community due to:

• Lack of awareness about CBD's anti-inflammatory benefits
• Concerns about legality in competitive sports
• Perception that "natural" means "less effective"
• Need for credible endorsement from respected athletes

THE SOLUTION

Position Jungle CBD Cream not as an alternative to traditional recovery products, but as a superior, natural upgrade — backed by a world-class strongman champion and proven results.

THE PAIN

Athletes are bombarded with supplement ads. The hero needs to instantly communicate: what it is, who it's for, and why it's different.

THE SOLUTION

I designed a split-screen hero with:

• Left side: Bold headline "НОВА ФОРМУЛА CBD CREAM" + value proposition + price ($19.99) + "КУПИТИ ЗАРАЗ" CTA
• Right side: Large product render with "600 MG HEMP EXTRACT" badge + hemp leaf background

THE PAIN

Athletes don't have time to read long copy. They need to scan benefits in seconds.

THE SOLUTION

I designed a 4-card benefits grid with icon + headline + short description:

• Швидке полегшення болю — fast pain relief
• Природний склад без хімії — natural, chemical-free formula
• Покращення відновлення м'язів — enhanced muscle recovery
• Зручність використання — easy to apply, no residue

THE PAIN

Athletes need to see themselves in the product. Generic "for everyone" messaging doesn't resonate.

THE SOLUTION

I designed a numbered audience segmentation section (1-4) with real athlete photos:

• Професійні спортсмени — professional athletes with intense training
• Новачки у спорті — beginners experiencing muscle soreness
• Бігуни, велосипедисти, кросфітери — endurance athletes post-workout
• Люди з активним способом життя — active lifestyle individuals

THE PAIN

Without urgency, visitors browse and leave. Conversion rates drop without time-sensitive offers.

THE SOLUTION

I designed a high-impact promotional section with:

• Countdown timer (hours:minutes:seconds) creating urgency
• Bundle offer: x3 packs at $49.99 (discounted from individual pricing)
• Clear CTA: "КУПИТИ ЗАРАЗ" with price anchor

THE PAIN

CBD products need credible endorsement to overcome skepticism in the sports community.

THE SOLUTION

I designed a dedicated testimonial section featuring Pavlo Nakonechnyi — World Champion in Strongman (MCX), lending instant credibility to the product.

THE PAIN

Single-unit pricing limits average order value. Customers need incentives to buy in bulk.

THE SOLUTION

I designed a 3-tier bundle pricing section:

• x1 (500 ml): $19.99 — single purchase
• x3 (500 ml x 3): $49.99 — best value (savings highlighted)
• x6 (500 ml x 6): $109.99 — maximum savings

THE PAIN

Potential buyers need social proof from people like them — not generic reviews.

THE SOLUTION

I designed a testimonial grid featuring real customers with credentials:

• Олена Савчук — functional training coach, fitness club "Тотем"
• Ігор Купинич — powerlifting coach, national team participant
• Дмитро Левицький — physical therapist, "ActiveMotion" rehabilitation center
• Анастасія Гуменюк — sports master in light athletics, personal trainer

THE PAIN

Users who scroll to the bottom need one final push to convert.

THE SOLUTION

I designed a dramatic closing section featuring:

• Gorilla mascot (brand symbol of strength)
• Product render with "600 MG HEMP EXTRACT" badge
• Repeated price: $19.99
• Final CTA: "КУПИТИ ЗАРАЗ"